Brief

Develop and implement an activation campaign to give life to the positioning of Yverdon Energie in terms of solar energy.

Solution

We developed a complete activation campaign allowing Yverdon Energie to capitalize on this partnership with a B2B target.

We set up a series of exclusive videos and interviews to present the progress of the Solar Stratos project to regional companies and actors on a dedicated platform. An event was also set up in collaboration with the regional authorities and the universities of the region in order to present the project to the different actors and to show them the virtues of solar energy. The participants could then benefit from a vast hospitality plan linked to the different stages of the project's testing and to the effective launch of Solar Stratos.

Results

An engaging and impactful campaign

4

Events

50

Regional stakeholders

92%

Positive feedbacks