How to measure the impact of sponsorship?
The notion of measuring and evaluating sponsorship has always been a complex and divisive subject. As Seth Godin observes, “Is something important because you measure it, or is it measured bxecause it is important?”. In this case, the answer is not quite so simple. But how can we improve if we are not able to understand the impact of our actions?
Sponsorship 2.0: the new high-impact marketing tool for companies
Why sponsorship? Long limited to a simple vehicle for visibility and hospitality, many companies are sceptical of its usefulness or do not maximise its potential. A new approach which might be better known as partnership, focusing on data and impact measurement has transformed it into a true marketing tool with unparalleled growth potential. Here is a look at this new approach to Sponsorship 2.0 and its benefits for companies.
Brands must become cultural and entertainment players
7% of Generation Z wants to see advertisements on social media, while 65% prefer to consume entertainment. Studies have shown that the public, and specifically Generation Z, now expects brands to be engaged, assertive, and authentic in a multi-faceted culture.
Meet with the new CEO of Sponsorize: Rafaël Binggeli
The Sponsorize agency is getting a makeover and reinventing itself to support brands in their new challenges (customer experience, brand experience, interaction with generation Z, etc.). Proud of its sponsorship roots, the agency will now capitalize on its 15 years of existence to offer comprehensive services based on a new, broader approach to brand experience. Let's meet with Rafaël Binggeli, the new CEO, to learn more about this new positioning and his vision.