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Projection mapping, or video mapping, is a revolutionary technology that transforms ordinary surfaces into breathtaking visual spectacles. By projecting video animations onto three-dimensional structures, it creates immersive experiences that captivate audiences. In the experiential world, this technique offers a unique opportunity to engage spectators, transforming events, exhibitions and art installations into memorable, interactive adventures. Projection mapping transcends the traditional boundaries of space and perception, offering brands, artists and event organizers a powerful tool for enriching their narratives and creating strong emotional bonds with their audiences.

In today's saturated market, brands face the challenge of capturing the attention of an increasingly skeptical audience. As traditional advertising loses its effectiveness, cultural marketing emerges as an innovative solution to create an authentic connection with consumers. This article delves into the importance and implementation of cultural marketing, highlighting how it can transform the way brands interact with their audience.

Every summer, hundreds of thousands of people vibrate to the rhythm of music festivals. It's a playground of creativity, passion and diversity, and one in which all brands seek to stand out from the crowd. But how do you take advantage of these platforms and capture the public's attention in a space so packed with entertainment? How do you go beyond simple animation to tell a coherent, memorable story that's ideal for sharing on social networks?

The notion of measuring and evaluating sponsorship has always been a complex and divisive subject. As Seth Godin observes, “Is something important because you measure it, or is it measured bxecause it is important?”.  In this case, the answer is not quite so simple. But how can we improve if we are not able to understand the impact of our actions?

Why sponsorship? Long limited to a simple vehicle for visibility and hospitality, many companies are sceptical of its usefulness or do not maximise its potential. A new approach which might be better known as partnership, focusing on data and impact measurement has transformed it into a true marketing tool with unparalleled growth potential. Here is a look at this new approach to Sponsorship 2.0 and its benefits for companies.

7% of Generation Z wants to see advertisements on social media, while 65% prefer to consume entertainment. Studies have shown that the public, and specifically Generation Z, now expects brands to be engaged, assertive, and authentic in a multi-faceted culture.

The Sponsorize agency is getting a makeover and reinventing itself to support brands in their new challenges (customer experience, brand experience, interaction with generation Z, etc.). Proud of its sponsorship roots, the agency will now capitalize on its 15 years of existence to offer comprehensive services based on a new, broader approach to brand experience. Let's meet with Rafaël Binggeli, the new CEO, to learn more about this new positioning and his vision.