Brief

Build a Migros community in order to highlight the activities and promotion of the brand, to establish an interactive dialogue with the different audiences and to boost the image.

Solution

We developed a blog concept dedicated to Migros activities offering various hospitality privileges to members through the different partnerships (Fête de l'Espoir, Fête des Voisins, GSHC, etc.) as well as exclusive informational content on the different events. Through a clear editorial line and a precise plan, the blog could also promote Migros products and offers in a contextualized way with the supported events while offering to the public a platform of creation and interactions linked to the universe of the brand.

Results

1 platform to gather all the interactions.