Unite a community around its partnerships
Services
Sponsorship strategy
Activation strategy
Client
Migros
Categories
Sponsorship strategy
Sponsorship activation
Challenge
Migros Geneva, highly active in the region through a wide range of local partnerships, wanted to go beyond simple event visibility. The challenge: to create a unified digital space to give meaning to its commitments, strengthen its connection with the local population, and foster interaction around its sponsorship and patronage initiatives. The solution needed to animate this community over time with accessible language and high-value content.
Strategy
Centralizing Local Initiatives
We proposed creating a single digital hub to gather all the partnership actions led by Migros Geneva into one online space. This approach improves public understanding of the brand’s overall engagement in the region and brings coherence to previously fragmented actions.
Emphasizing Values of Local Connection
The strategic direction was based on Migros Geneva’s core values: local presence, accessibility, sustainability, and culture for all. These pillars were translated into editorial guidelines to ensure storytelling aligned with the expectations of the Geneva public.
Participatory Mechanics to Build Engagement
Rather than just informing, the platform was designed to actively involve the community through engaging formats: voting, contests, immersive experiences, and citizen contributions. Each activation became an opportunity to spark dialogue with the public.
Sustainable and Modular Approach
The platform’s architecture is scalable and can accommodate new partners and events at any time. This flexible structure allows Migros Geneva to highlight its commitments over time and turn the platform into a true relational tool for engaging with the local community.
Solution
Launch of a Digital Hub for Migros Geneva’s Partnerships
We developed an intuitive and dynamic platform to showcase the richness and diversity of Migros Geneva’s initiatives.
Seamless, theme-based user experience
Navigation by interest areas (sports, culture, food, youth…), with clear visibility of local actions, supported events, and key partners.
Interactive formats and evolving content
Contests, quizzes, short videos, photo galleries, calls for participation, etc. Each element is designed to spark involvement and encourage spontaneous sharing.
Embodied editorial storytelling
Project storytelling through testimonials, local anecdotes, and engaged individuals to humanize the partnerships and illustrate their tangible impact in the Geneva area.
Results
A new digital tool to activate local proximity
This platform allowed Migros Geneva to better showcase its local commitments while creating a privileged space for dialogue with its community. The content generated a strong growth in interaction rates, and the platform’s simplicity made it easier to onboard new partner projects. The system is now an active foundation for engaging, storytelling, and amplifying the values of Migros Geneva.
1
Dedicated platform for Geneva partnerships
5
Thematic universes
+80000
People reached by the campaign
+25%
Average engagement on partner activations
