Develop an annual partnership activation campaign to support the new positioning of Crédit Agricole next bank (proximity, performance) and affirm its positioning in running events (trails, marathons).

Manage the sponsorship presence and the relationship with the different organizers during national events.

Based on the analysis of the different communities of runners and running fans, we identified a privileged theme of interaction: training. We developed an annual digital campaign focused on supporting runners' preparation and offering exclusive content (articles, videos) developed in collaboration with professional runners and sports coaches. We have also developed a physical device that can be adapted during the events, aiming to immerse visitors and runners' companions in the world of running through an interactive VR experience, while offering a space for relaxation and entertainment for runners after the races.