Measure the impact of the sponsoring and event strategy and its return on investment.


First, we conducted a complete analysis of the Thomy sponsorship universe and established SMART objectives with the brand.

Then, thanks to an initial field study, qualitative data was collected. In order to verify the hypotheses expressed in the first study, a digital survey was published to collect quantitative data.

Finally, thanks to our Peformize tool, we were able to measure the ROI of this operation.


The various surveys allowed the implementation of a management dashboard (with performance indicators) including the strategic vision for N+1 and N+2.


reached people


Performance improvement