Brief
Zurich Insurance wanted to develop an event-based campaign to support lead generation and conversion while promoting their vehicle insurance services.
Solution
We wanted to fully immerse prospects in the world of driving by offering them an atypical activity based on their interests. To do so, we set up a collaboration between three of our clients: Zurich, Mercedes and a ski resort to carry out a series of winter activities. The guests met in the dealership before going to the ski resort with loaned vehicles for a mulled wine tasting and a driving test on snowy roads. Following these activities, the insurance representatives were able to present their vehicle insurance services in a friendly setting while enjoying a high degree of attention
Results
This event, carried out within the framework of a more global operation with Zurich Insurance, made it possible to develop not only the direct prospects of the two companies but also to retain an existing customer base while working on the perception of the two brands.
30%
Customer acquisition rate
4,8/5
Guests satisfaction
100%