Brief

To revise Vacheron Constantin's global sponsorship strategy in order to increase the brand's international notoriety and consolidate its position in Europe and in emerging markets.

Solution

First, we conducted a complete analysis of the Vacheron Constantin universe.

Following this study, we established proposals for commercial alliances. Through a 360° partnership approach, we defined players that touch the same target as the brand. The objective was to create a common thread through the partnership actions corresponding to an extension of the brand's universe.

Therefore, we determined the appropriate sponsoring strategy to adopt: 6 themes were defined. Operations were carried out such as: enriching the brand image through storytelling, investing more in employees, generating measurable financial returns and offering "money can't buy" experiences.

Results

The study led to the creation and implementation of a 360° partnership and measurable strategy for the brand's European and global collaborations.

6

Territories

50

Partnerships

7

KPIs implemented