Create a pop-up experience that can be amplified by a 360° campaign to celebrate the brand's partnership with the James Bond film franchise.

We suggested creating a typical Bond experience, accessible in two phases to influencers and the general public. We drew out the main themes of the 007 universe and matched them with the expectations of the public. We reproduced a casino experience in the basement of a Bond boutique, combining games (roulette, blackjack) and a signature cocktail (Dry Martini).

After passing through a two-way checkroom mirror, visitors entered a 20-minute immersive underground experience. Guests could then sample a selection of Martinis at the bar: the classic gin-based "Au shaker pas à la cuillère", a fruit version or a non-alcoholic service, all while sitting at the private roulette table, playing for a bottle of Bollinger, James Bond's favorite drink.

A bespoke photo moment at the entrance allowed visitors to reproduce the iconic sequence from the title, and provided personal, easily shareable social content for all visitors and a data capture opportunity for MMK.