Create a digital activation campaign to legitimize the collaboration between Caran d'Ache and Belinda Bencic to the public while supporting the launch of the new "Ecridor Flowers".

After analyzing the behavior, interests and expectations of the player's community, we identified a desire on the part of the public to get to know Belinda on a human level. We approached the new Ecridor Flower as a tool to reveal the true personality of the champion by creating a social media campaign based on giving her fans access to exclusive content (interviews, quotes, video tips) while featuring her in a series of fun and human visuals and organizing a contest among her community to work on a complete conversion funnel.