Design a sponsorship activation campaign to amplify the Bose partnership with Mercedes F1 while highlighting the brand's key messages (closer to what you love) and their products (noise cancellation).

Using a pair of Bose QuietComfort 35 noise-cancelling wireless headphones, we took fans to the heart of one of the most exclusive places in the world of sports: The Formula 1 garage. In collaboration with sound designers, we created a fully immersive and interactive experience by broadcasting the appropriate sound depending on where you are and the direction you are facing.

Users are thus completely free to explore the entire garage, listen to conversations between drivers and engineers, hear the rumble of the wheel gun, and feel the thrilling moment when the car leaves the garage, all in clear and immersive 3D sound.