Stand out at a Music Festival: the Art of Sponsorship Activation

Stand out at a Music Festival: the Art of Sponsorship Activation Every…


How to measure the impact of sponsorship?

How to measure the impact of sponsorship? The notion of measuring and…


Sponsorship 2.0: the new high-impact marketing tool for companies

Why sponsorship? Long limited to a simple vehicle for visibility and…


Brands must become cultural and entertainment players

7% of Generation Z wants to see advertisements on social media, while 65%…


Meet with the new CEO of Sponsorize: Rafaël Binggeli

The Sponsorize agency is getting a makeover and reinventing itself to support…