Workshops

Discover our workshops and masterclasses on brand experience, sponsorship, and events

Looking to strengthen your brand perception? Maximize the return on investment of your sponsorship efforts? Or create more engaging and distinctive event experiences? Our workshops are designed to meet these strategic goals. They help you explore concrete levers to enhance your impact, structure your indicators, and evolve your practices.

Each workshop combines expertise, interaction, and efficiency. We alternate between theory, case studies, group work, and practical tools to help you move into action quickly. Formats are flexible — masterclasses, collaborative workshops, or creative sprints — depending on your needs. Sessions can take place at your location or at our offices in Geneva, Lausanne, or Zurich.

Featured workshops

Measure Sponsorship ROI

What are the most important sponsorship KPIs for your company, and how can you measure them? How do you define the ROI of your sponsorship activities?

Brand Experience - Bring your brand identity to life

How can you elevate your brand experience to increase its value and desirability? How can you create a lasting emotional connection with your audience?

Increase your Events Impact

How can you increase your event’s reach or boost audience engagement? How can you turn an event into a memorable experience for your audience?

Brand Experience

Brand Experience - Bring your brand identity to life

How can you increase your brand’s value?
What emotional levers influence consumer perception?
And how can you create experiences that leave a lasting impression?

This masterclass is fully dedicated to the theme of brand experience, with the goal of increasing the perceived value of your brand in the eyes of your customers. You will discover best practices for creating a strong emotional connection with your audience. Indeed, tapping into emotions is a powerful lever for building a memorable and desirable brand. In addition, this session will provide you with concrete tools to design an engaging brand experience aligned with your identity. You will leave with actionable methods and ideas to bring your brand universe to life in a coherent and impactful way.

Events

Increase your Events Impact

How can you increase the reach of your events?
Which tools and strategies truly enhance engagement?
How do you create meaningful and lasting memories?
And how do you stand out at a trade show or expo?

This workshop is designed to help you amplify the impact of your events. By combining tech innovations, commercial and media amplification strategies, and levers linked to reputation and desirability, we’ll present you with actionable solutions and best practices drawn from a range of sectors.

Topics covered may include client events, trade fairs, and internal events.

Measure Events ROI

What are the most relevant KPIs to evaluate your events?
What tools and methodologies can you implement?
And how can you clearly demonstrate the value your events generate?

Halfway between a masterclass and a collaborative workshop, this session lets you explore best practices in event ROI analysis. Based on your specific goals and activities (shared with us beforehand), you’ll work with our team to define the most relevant KPIs and select the right measurement and data collection tools.

Creative Sprint – Events

Facing a creative challenge related to one or more events? Let’s run a creative sprint — a faster, more flexible format than a full ideation phase. We support a wide range of challenges. For example:

How can we reinvent an event format to make it more engaging?
How do we integrate a multisensory approach into an experience?
What can we do on a booth at a trade fair or festival to stand out?

This workshop is an interactive brainstorming session. Together, we explore your event objectives, then open up a phase of collective ideation. You’ll discover brainstorming tools adapted to your goals and team size. You’ll leave with concrete creative ideas to develop on your own or with our support.

Sponsorship

Increase Sponsorship Impact

How can you go beyond simple visibility in your sponsorship campaigns?
How can you activate your partnerships in the most effective way?
How can you truly enhance your brand image through sponsorship?
And most importantly, how can you generate concrete business results from your actions?

This masterclass is designed to help you maximize the benefits of your existing sponsorship partnerships. Sponsorship is far more than just logo placement — it offers multiple powerful activation levers. This workshop will help you understand them and make the most of them.

Through a combination of best practices, real-life examples, and industry-specific feedback, you’ll walk away with actionable ideas to boost your campaign impact.

Measure Sponsorship ROI

Which elements in your sponsorship actions are truly measurable?
Which sponsorship KPIs are most relevant for your company?
And how can you accurately evaluate the return on investment of your partnerships?

Halfway between a masterclass and a collaborative workshop, this session gives you access to best practices in sponsorship ROI analysis. Based on your current goals and ongoing partnerships — shared with us in advance — you’ll work with our experts to define the most appropriate KPIs and choose the most effective measurement and data collection tools.

Creative Sprint – Sponsorship Activations

Are you facing a creative challenge with one or more sponsorship activation campaigns?
If so, contact us and benefit from a creative sprint — a faster and more flexible method than a full research phase. We support a wide range of challenges. For example:

What kind of activation setup can we implement for a music festival partnership?
How can we offer a unique experience to our guests at a sports event?
How do we create a relevant connection between our brand and a sports ambassador?
How do we design an effective acquisition mechanism for a B2B sponsorship campaign?

This workshop takes the form of an interactive session in two stages: a collaborative brainstorming session to explore your objectives, followed by a structured ideation phase. With tools tailored to your needs and team size, you’ll walk away with concrete creative ideas to develop independently or with our support.

Fundraising

(for right holders)

Develop a Sponsorship Strategy (Fundraising)

What benefits should you offer sponsors?
Which sponsors should you target, and how can you contact them effectively?
How do you structure and enhance your sponsorship packages in a coherent way?
How can you maximize their appeal to ensure a win-win partnership?

This masterclass is specially designed for project holders (festivals, associations, federations, clubs, foundations, professional events, etc.) and provides all the tools you need to design a structured and high-performing sponsorship strategy. With our experts, you will explore the key mechanisms of effective partnerships and learn what to include in a clear, attractive, and relevant offer.

We’ll also present current sponsor expectations and offer practical tools to help you make first contact, boost your credibility, and increase the impact of your fundraising efforts.