A Series of Engaging Contents to Showcase Energy Innovation
Services
Activation Strategy
Creative Concept
Client
Yverdon Energie
Categories
Sponsorship Activation
Challenge
As a partner of SolarStratos — the Swiss project aiming to reach the stratosphere with a solar-powered aircraft — Yverdon Énergie wanted to activate this partnership in a concrete and visible way for its local community.
The challenge: transform a complex technological partnership into a compelling message that is both understandable by the general public and beneficial to the brand. The goal was to link the innovation driven by SolarStratos with Yverdon Énergie’s commitment to energy transition, while reinforcing its local presence.
Strategy
Positioning Through Accessible Innovation
Rather than focusing solely on the technological feat, the strategy aimed to make energy innovation tangible and inspiring for the local audience. By telling the SolarStratos partnership story using human-centered, narrative formats, Yverdon Énergie positioned itself as an engaged and approachable actor — giving meaning to topics often perceived as abstract.
Reinforced Local Anchoring
Each activation was designed to bridge global innovation with local action. By highlighting the utility’s role in this pioneering project, we strengthened its positioning as a driver of energy transition in the region, close to citizens, businesses, and institutions.
Editorial Strategy Focused on Knowledge Sharing
The content strategy focused on making complex topics accessible through smart storytelling. Interviews, behind-the-scenes stories, and immersive formats were designed to convey a clear vision, foster engagement, and position Yverdon Énergie as a facilitator of innovation — more than just a technical partner.
Organic Digital Engagement
Instead of using paid media campaigns, the strategy favored the creation of authentic content led by the brand and its employees. This enabled spontaneous content sharing across social media and created more emotional touchpoints with the community.
Solution
Exclusive Documentary Web Series
Production of a mini video series offering behind-the-scenes insights into SolarStratos and its direct links with Yverdon Énergie. Footage with engineers, cross-interviews, and a spotlight on shared values around innovation and sustainability.
Engaging Social Media Formats
Creation of short, impactful content for social media: video snippets, infographics, inspirational quotes, etc. The objective: generate organic engagement, especially among customers, partners, and local residents.
Locally Anchored Narrative
Each piece of content was designed to strengthen the connection with the region, highlight Yverdon Énergie’s role as an engaged player, and demonstrate that energy innovation is not confined to labs, but also shaped by the real-world actions of local utilities.
Results
Community Engagement Around a Shared Vision
This editorial activation enabled Yverdon Énergie to clarify its positioning by associating with an ambitious tech project while staying close to its audiences. The content strategy generated strong local engagement, reinforced emotional ties with the brand, and gave real meaning to a partnership that could have remained abstract without this approach to translation and storytelling.
3
Episodes
+15
Social media content pieces
+40000
Organic impressions
1
Partnership repositioned
