Two venues transformed for exceptional launch events (clients, media, influencers)
Services
Activation strategy
Creative concept
Art direction
Scenography
Graphic design
Production management
Project management
Client
Bvlgari
Categories
Sponsorship Activation
Operational Management
Challenge
Leverage the brand’s new ambassadors to maximize the impact of the new Tubogas collection launch during a unique immersive evening.
The goal was to create an exceptional event setting that would allow Bvlgari’s 13 new ambassadors to shine and elevate their performances during dedicated happenings. These evenings aimed to create a memorable experience for guests (clients, influencers, media) while optimizing content creation around the ambassadors’ appearances and the Tubogas collection.
Strategy
Ambassadors at the Heart of the Experience
Our strategic approach placed the brand’s 13 ambassadors at the center of the event, designing a scenographic and narrative concept that highlighted each of their appearances. Every happening became a key moment, carefully orchestrated to captivate the audience and generate maximum engagement.
Two-Space Format to Optimize Impact
We designed a two-phase journey to enhance the impact of the ambassadors:
- Immersive first space: Presentation of the Tubogas collection in a setting that prepared and contextualized the ambassadors’ performances
- Spectacular second space: Dedicated areas for the ambassadors’ artistic happenings, designed to highlight their talents and deliver visually powerful moments
Geneva-Zurich Consistency
Duplicating the experience across both cities allowed the ambassadors to reach a broader audience while ensuring consistent execution quality and coherent brand messaging.
Solution
Event Architecture Centered Around Brand Ambassadors
Our solution was built around creating an optimized ecosystem to spotlight the ambassadors’ performances:
Space Selection & Design
- Selection of premium venues in each city, enabling full transformation and offering ideal technical conditions for the ambassadors’ happenings.
Scenography Supporting Performance
- Giant projection cube as a spectacular visual backdrop
- Optimized presentation spaces for ambassador–guest interactions
- Dedicated performance zones with custom lighting
- Strategic photocalls to highlight each brand ambassador
Ambassador Happenings Orchestration
We designed a smooth event flow that allowed each ambassador to shine during 10 carefully timed happenings per evening:
- Large-scale projections: Visually contextualizing the Tubogas universe
- Live artistic performances: Intimate moments of ambassador expression
- Interactive runway: Dynamic presentation staging the ambassadors
- Live culinary creation: A multisensory animated experience
- Musical performance: Emotional and artistic highlight
- Original choreography: A visual show celebrating the ambassadors
High-End Technical Production
- Adaptive lighting system tailored to each performance
- Immersive sound design supporting every happening
- Optimized video production for large-format projection
- Modular decor adaptable to various performances
Results
Stronger Brand-Ambassador Connection
The events clearly reinforced the connection between the ambassadors and the Bvlgari universe, fostering a deep, authentic understanding of the Tubogas collection. The performances highlighted the perfect alignment between the ambassadors’ values and the brand’s DNA, generating strong media coverage and deep emotional engagement from the guests.
+200
Guests
2
venues
13
Ambassadors
10
happenings/event