Do you truly understand the impact generated by your sponsorship activities? What are the most important KPIs for your company, and how can you measure them? How do you define the ROI of your sponsorship efforts?
Duration: Half-day
Location: Geneva / Zurich or at your premises
Price: From 3’500 CHF
Format: In-person
This workshop will provide you with a comprehensive assessment—both a general overview of how to optimize your sponsorship activities and an evaluation of your current measurement capabilities. Identify areas for improvement related to your contractual rights and activation campaigns, while exploring new methodologies and data collection tools.
Why measure the ROI of a sponsorship campaign?
With the growing number of marketing and communication channels, it has become essential to base your decisions on concrete data. Once seen primarily as a way to generate intangible visibility and awareness, sponsorship must now be optimized based on its actual benefits. Many companies invest significant amounts in sponsorship rights that, in return, deliver little added value—limiting their ability to activate these partnerships effectively. This workshop will provide you with an overview of your current situation and help you identify the most relevant measurement tools to adopt a data-driven approach to sponsorship.
What is the current level of optimization of my sponsorship activities?
What are the relevant measurement tools and indicators?
How can I break down my marketing objectives into sponsorship objectives?
How can I implement the right measurement tools within my organization?
Book your workshop now
Don’t miss this opportunity to learn how to measure the ROI of your sponsorship activities by leveraging our 15+ years of expertise and proven methodologies. Contact us now to request a quote.
Workshop Overview
Do you truly understand the impact of sponsorship on your company or brand? Are you fully leveraging your sponsorship rights? Are you able to measure the effectiveness of your activation campaigns? Sponsorship is a powerful marketing channel that can unlock a wide range of opportunities when used strategically. As a broadcasting platform, an acquisition and loyalty lever, a content source, and more, it can serve various objectives depending on your business and partnerships.
This workshop aims to streamline your sponsorship approach and turn it into a data-driven, performance-oriented marketing strategy.
01
Preliminary Analysis
Before the workshop begins, our team will review your sponsorship documentation to populate a proprietary evaluation matrix and generate an overview of your current sponsorship maturity level. This analysis will also help highlight the potential objectives your current actions could serve.
02
Identifying Pain Points
Based on the preliminary analysis results, you’ll engage with our experts to explore the pain points identified and compare them with your own goals. You’ll also assess your current level of performance measurement maturity and explore available tools and methodologies to enrich your future data-driven sponsorship approach.
03
Measurement Tools Landscape
Building on the previous steps, our expert team will present a curated selection of information-gathering and performance measurement tools and methodologies. You’ll learn the benefits of each tool as well as the challenges they pose, allowing you to assess their relevance and feasibility for your specific environment.
04
Objectives and Measurement Tools
We’ll take a deeper dive into your identified pain points and work together to break down your general goals into SMART sponsorship objectives that can be measured. These will then be matched with the most relevant tools presented, resulting in a tool selection that can be integrated into a simple, actionable plan.
Why Companies Love Our Workshops
Case Studies
Detailed real-world examples, clearly explained, to offer a concrete and realistic approach to strategic and operational sponsorship activities.
Trends
Benefit from our ongoing monitoring of the latest trends in experiential marketing, customer experience, and sponsorship to enrich the workshop content.
Interactive Sessions
Group activities, open discussions, and Q&A sessions for a dynamic and engaging learning experience.
Theory & Practice
Combine theoretical insights with hands-on activities.
Interested in other topics?
Explore Our Featured Workshops
Nothing found.
Our Services
Strategy
Design of sponsorship strategies aligned with your brand identity and performance objectives.
Activation
Creation and rollout of engaging, coherent, and measurable sponsorship activations.
Operational Management
Thorough and outsourced management of your sponsorship operations—from rights tracking to on-site execution.