How can you increase your event’s reach or boost audience engagement? How can you turn an event into a memorable experience for your audience? How can you stand out at a trade show or fair? Discover our workshop focused on maximizing the impact of your event activities.
Duration: Half-day
Location: Geneva / Zurich or at your premises
Price: From 3’500 CHF
Format: In-person
This workshop is designed to help you build an event toolbox aimed at increasing the impact of your events in line with your objectives. Learn industry best practices to enhance your event’s reach and maximize both audience satisfaction and memorability.
Why increase the impact of your events?
An event is much more than a fleeting physical gathering. It is:
- moment of connection that creates a strong emotional bond with selected guests
- exceptional source of content for your brand
- context for message amplification—through influencers, media, user-generated content, or your own brand content
- powerful lever to accelerate conversion (acquisition or loyalty)
- tangible expression of your brand positioning and identity
- driver of desirability for your company
This workshop helps you work on the underlying objectives of your events, as well as the key levers to boost their impact through four pillars: reach, immersion, interaction, and conversion.
Possible focus areas: client events, trade shows, internal events, and more.
How can you expand your event audience?
What tools are available to engage with your audience?
How can you immerse your audience in a memorable experience?
What tools and methodologies can you implement to facilitate post-event conversion?
Book your workshop now
Don’t miss this opportunity to increase the impact of your events by leveraging our technology watch and our expertise in designing amplified experiences. Contact us now for a quote.
Workshop Overview
Are you fully capitalizing on your events? As a powerful marketing lever, an event can serve as a content source, a broadcasting platform, and a key tool for customer relationship building. The goal is to go beyond the basic concept of an event and transform it into an integrated experience that significantly amplifies its impact. To achieve this, it is essential to define the strategic objectives your event should fulfill and then develop the right tools and methodologies to reach those goals effectively.
01
Define Priority Objectives
Learn how to define the priority objectives of your event to support more effective decision-making. To increase impact, it is often essential to streamline certain expenses and make budget adjustments to boost results—without necessarily increasing the overall budget.
02
Overview of Emerging Technologies
Based on your priority objectives, our team will present various solutions drawn from our technology watch and industry best practices. Whether it involves integrating technological tools or adopting a new methodology, different alternatives can be explored depending on your specific context.
03
Streamline Integration
Through a participative exchange, we analyze existing integration challenges and opportunities based on your specific context. What tools and methodologies are most relevant to your industry, your target audience, your internal constraints, and more? Leave the session with a personalized amplification toolkit.
04
Practical Application
Based on a specific event, we will work together to develop a simple integration plan for the selected tools, allowing you to experience the workshop outcomes in a practical way. Learn how to design contextualized event amplification strategies and make the most of your toolkit.
Why Companies Love Our Workshops
Case Studies
Detailed, real-world examples are shared and explained to provide a concrete and realistic approach to the event experience.
Trends
Benefit from our ongoing monitoring of the latest trends in experiential marketing, customer experience, and sponsorship to enrich the workshop content.
Interactive Sessions
Group activities, open discussions, and Q&A sessions for a dynamic and engaging learning experience.
Theory & Practice
Combine theoretical insights with hands-on activities.
Interested in other topics?
Explore Our Featured Workshops
Nothing found.
Our Services
Strategy
Design of sponsorship strategies aligned with your brand identity and performance objectives.
Activation
Creation and rollout of engaging, coherent, and measurable sponsorship activations.
Operational Management
Thorough and outsourced management of your sponsorship operations—from rights tracking to on-site execution.