How can you elevate your brand experience to increase its value and desirability? How can you create a deep and lasting emotional connection with your audience? How can you identify the right expression territories to strengthen or expand your brand universe? Discover our workshop dedicated to creating emotional and enduring brand experiences.
Duration: Half-day
Location: Geneva / Zurich or at your premises
Price: From CHF 3’500
Format: In-person
Brand experience is the tangible way to bring a brand to life beyond words. It involves affirming its identity through meaningful, consistent, and engaging actions by investing in the right expression territories. By creating relevant and lasting brand experiences, it strengthens the emotional connection with audiences and enhances the brand’s positioning. It’s about translating the brand’s DNA into memorable experiences that leave a lasting impression.
Why develop a brand experience strategy?
As competition grows fiercer and the pursuit of profitability becomes increasingly critical, a brand’s emotional experience not only allows it to stand out in a saturated market but also opens the door to increasing the gross margin of a product or service. It can also help boost customer loyalty by creating a stronger emotional connection and cultivating an aspirational image that deeply resonates with the target audience.
How can you increase your brand’s value?
What are the most relevant expression territories for your brand?
How can you create an experience strategy that has a lasting impact on your brand perception?
How can you strengthen your brand’s image and desirability?
Book your workshop now
Don’t miss this opportunity to develop your brand experience. Contact us now to request a quote.
Workshop Overview
Brand experience goes far beyond a simple “marketing stunt.” It involves creating a set of relevant and authentic experiences, deployed across the right expression territories, in order to be amplified through all available marketing channels. By going beyond the functional value of a product or service, these actions aim to strengthen brand image over the long term and increase its desirability.
01
The brand universe
Identify the key elements of your brand identity to activate in order to create a coherent and powerful experience strategy. Lay the foundation for a brand experience that is authentic, aligned, and memorable.
02
Expression territories
Based on the key elements of your identity and your business objectives, learn how to define the most relevant expression territories. Develop a vision for the sustainable expansion of your brand universe.
03
Understanding your audience
Learn how to develop a customer-centric methodology focused on your clients’ expectations. Keep in mind that your clients are also individuals with aspirations that go beyond your products and services.
04
Creating integrated experiences
Develop a brand experience strategy that can be amplified year-round across all your marketing and communication channels. Promote an authentic and lasting extension of your brand universe to maximize your ROI.
Why Companies Love Our Workshops
Case Studies
Detailed, real-world examples explained clearly to offer a concrete and realistic approach to brand experience.
Trends
Benefit from our ongoing monitoring of the latest trends in experiential marketing, customer experience, and sponsorship to enrich the workshop content.
Interactive Sessions
Group activities, open discussions, and Q&A sessions for a dynamic and engaging learning experience.
Theory & Practice
Combine theoretical insights with hands-on activities.
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Our Services
Strategy
Design of sponsorship strategies aligned with your brand identity and performance objectives.
Activation
Creation and rollout of engaging, coherent, and measurable sponsorship activations.
Operational Management
Thorough and outsourced management of your sponsorship operations—from rights tracking to on-site execution.