Sponsorship & Brand Experience Strategy
A high-performing sponsorship and brand experience strategy is built on a solid foundation. This strategic phase transforms scattered opportunities into a coherent portfolio aligned with your brand image and focused on return on investment (ROI).
- Analysis of business, marketing, and brand universe objectives
- Review of your current sponsorship strategy (performance, rights, potential, etc.)
- Definition of a guiding narrative and clear sponsorship objectives
- Identification of new, relevant partnership opportunities
Strategic Sponsorship Consultancy
The effectiveness of a partnership lies in the details. We support you in the strategic management of your existing rights and the reinforcement of your performance levers.
- Support in negotiations and contract analysis
- Development of tailored activation plans
- Review, optimization, or redeployment of your sponsorship portfolio
- Definition of KPIs, measurement tools, and performance tracking
- Sponsorship performance evaluation
Strategic Sponsorship Workshop
Bring your stakeholders together around a shared vision of sponsorship as a performance driver. Designed as an interactive session, this workshop helps you structure your KPIs, define your priorities, and challenge your current practices.
- Workshop: “Measuring the ROI of Your Sponsorship Actions”
- Identification of objectives, KPIs, and tools tailored to your context
- Collaborative work on optimization levers
Learn more