Create a booth space representing the house of the future to contextualize all of the brand's products in a relevant environment and allow festival-goers to experience Tesla.

We were inspired by the design principles of prefab homes to maximize the operation's budget. To differentiate customer journeys, we divided the space into two zones: public and private. The goal was to provide clients and prospects with quality interaction moments in an elegant and relaxing environment, away from the festival's hustle and bustle, to maximize conversion potential.

The public space was arranged to allow visitors to discover Tesla's new innovations within a connected home context, as well as the synergies between various everyday connected objects and Tesla accessories. Vehicles were also featured prominently upon entering the space, with an exterior presentation that allowed for direct interaction with the visitors.