Brief
Related to the overall marketing objectives of the brand, develop Generali's sponsorship strategy through an analysis of opportunities with rights holders. Analyze the various events & organizations on the Swiss market and select those that are in line with the brand's values.
Solution
We conducted a segmentation through existing organizations in the fields of running and film festivals.
The analysis carried out focused on various sponsorship axes such as: target audiences, temporality, types of activations, budget as well as potential returns on investment.
Results
Delivery of a strategic report compiling a complete analysis of the selected organizations.
300'000
reached audience
50%
Performance improvement
12